They get it: WoW’s new LFG tool

Blizzard launched a new sub-section previewing their new LFG tool.

We've added a new icon on your action bar, next to your Social button. This will open a window that prompts you to indicate whether you want to start a group or join one that's already in the process of being assembled. Depending on your selection, either the "Looking for Group" or the "Looking for More" interface appears next. Both interfaces have tabs at the bottom that let you easily switch between the two. The Looking for Group interface allows individual players to be added to a queue of other eligible players looking for a group and matches them up based on preferences they have set. The Looking for More option allows for a group to search out additional members to complete a group.  

And here's their description of the function. 

Looking for Group Interface

The Looking for Group interface contains several dropdown menus that let you search for a number of groups at the same time. Each dropdown menu contains category options that indicate the type of group you're looking for, and each category option provides a different list of secondary options.

Selecting Dungeon

• in the first dropdown menu will offer a list of level-appropriate dungeons in the second dropdown menu. Selecting Raid
• in the first dropdown menu will offer a list of level-appropriate raids in the second drop-down menu. Selecting Quest
• in the first dropdown menu will offer a list of quests that are active in your quest log in the second dropdown menu. Selecting Zone
• in the first dropdown menu will offer a list of level-appropriate zones in the second dropdown menu. Selecting Battleground
• in the first dropdown menu will offer a list of all level-appropriate battlegrounds in the second dropdown menu. So, using the interface, you can

for example look for a group in Stratholme, a quest partner for a specific quest, and an Arathi Basin group all at the same time, with the option to auto-join the first group that becomes available. The auto-join option can be toggled off, should you wish to manually search for and accept invitations

We've seen LFG tools before. This one seems to be the most robust, except that players can't enter their own comments. At this stage in the life of the game though, the more important question is whether people will use it.